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William Rapp

Founder & President Of Exclusive Annuities

William Rapp

William Rapp is Founder and President of Exclusive Annuities. An experienced entrepreneur from Albany, New York, William launched his first successful business, Reigning Legacy which is a Non Profit organization and Community Outreach that teaches Youth Financial Literacy. Now as a Licensed Annuity Advisor, William's firm specializes in Advanced Market Case Design, helping clients optimize their financial strategies. William's firm is licensed in all 50 States and contracted with 65 annuity carriers nationwide. With a very well structured client portfolio and product arsenal we strive to design each clients case specifically to their needs and find our clients the highest contractual guarantees on the market.

  • MDRT for Financial Professionals Certified

  • Hall of Fame Red Jacket Advisor with Family First Life USA

  • President & Founder of Exclusive Annuities Inc

  • Our firm has helped over 1,000,000 Families Nationwide.

Brady Pelzer

Executive Vice President Of Exclusive Annuities

Brady Pelzer

Brady Pelzer is the Executive Vice President of Exclusive Annuities. An experienced financial practitioner from Omaha, Nebraska, Brady joined Exclusive Annuities after serving as the Annuity Sales Director for Insurance Agency & Wealth Management Group for the prior two and a half years. During his time with with the firm, Brady worked with thousands of financial representatives, assisting them in providing the most optimal retirement planning solutions for their clients. Through the development of strategic financial designs with an emphasis on sustainability, Brady was tasked with identifying the specific financial instrument(s) best fit for the client’s needs and wants. Brady prides himself on versatility within the financial planning process as there is a constant understanding that no one individual’s structure is identical to the next.

  • Distribution Planning in Retirement

  • Asset Utilization For Purposes Beyond Growth

  • Income Planning

  • Roth Conversion Implementation

Fiduciary Implementation

Exclusive Annuities is a dedicated team of professional licensed advisors committed to helping protect what matters most: your family and finances. Our goal is to assist you in understanding which type of annuity is best suited for your retirement needs. We shop the highest contractual guarantees in the market on your behalf.

  • Secure Accumulation: Our annuities provide a safe path to build your wealth.

  • Principal Protection: Rest easy knowing your investment is shielded from market ups and downs.

  • Guaranteed Lifetime Income: Enjoy peace of mind with guaranteed income for life through our annuity solutions.

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The Ultimate Transfer Of Risk Strategy in Retirement

What is an Annuity?

An annuity is a Transfer of Risk Financial Product that provides regular payments over a specified period, typically used for retirement income or to meet long-term financial goals.

  • Tax-Deferred Growth: Capitalize on tax advantages by allowing your investment to grow without immediate taxation.

  • Flexible Payout Options: Choose from various payout options tailored to your specific financial goals and needs.

  • Estate Planning Benefits: Pass on assets efficiently to beneficiaries with potential advantages for estate planning and legacy goals.

  • No Contribution Limits: Unlike some retirement accounts, annuities typically have no contribution limits, allowing for significant accumulation over time.

  • Creditor Protection: In many cases, annuities offer protection from creditors, helping to safeguard your assets.

  • Roth Conversions: We customize special reports for Roth Conversion and identify key strategies when it comes to executing the conversion.

The Power of Indexing & Protecting Assets

Indexing empowers investors by offering exposure to market movements while eliminating downside risk, providing a balanced strategy for wealth accumulation.

Participate in Upside Gains

Indexing enables your retirement to benefit from market growth, with gains locked in.

Protection from Downside Losses

Your retirement remains shielded from market downturns, as losses are not incurred.

Safety of Principal

With indexing, your principal investment is secure, ensuring stability for your retirement funds.

Latest From Exclusive Annuities

Fixed annuity, index annuity

Fixed Annuity vs Index Annuities: What is the Ultimate Option?

June 01, 20226 min read

Fixed Annuity vs Index Annuities: What is the Ultimate Option?

Index annuity, retirement, fixed annuity

Ensuring a stable income during retirement poses significant hurdles. Fixed annuities and index annuities emerge as potential solutions. Despite their similar names, these annuity types function distinctly.

Fixed annuities guarantee a predetermined rate of return on your investment, providing stability. Conversely, index annuities offer the potential for higher returns but come with increased risk.

Let's delve deeper into each option to assist you in determining the most suitable choice for your retirement strategy.

Understanding Annuities


An annuity serves as a contractual agreement between you and an insurance company or financial institution. By investing in an annuity, you're essentially committing funds to an insurance product. In return, the insurer pledges to provide you with regular income payments over a predetermined period in the future.

An annuity can be funded through a lump-sum payment or smaller contributions over time, with this phase of contributing known as the accumulation phase. Once you transition to receiving income payments, you've entered the distribution or payout phase.

Fixed annuities, as the name implies, offer a fixed rate of return, similar to certificates of deposit (CDs) or bonds. Conversely, index annuities and variable annuities expose you to financial market fluctuations, resulting in varying rates of return.

It's important to note that all annuities come with annual management fees and a surrender period, typically lasting six to eight years after purchase. During this period, withdrawing funds from the annuity may incur penalties.

How Does a Fixed Annuity Operate?


A fixed annuity provides a predetermined rate of return on your invested funds for a specified duration. The American Prosperity Group, notes that individuals seeking principal guarantee and a guaranteed interest rate typically favor traditional fixed annuities.

Fixed Annuity Rates

Similar to certificates of deposit (CDs) or bonds, fixed annuities offer investors a fixed rate of return, known upfront before the annuity purchase. Based on the invested amount, the insurance company calculates the expected income payment for distribution commencement.

Fixed Annuity Benefits

Throughout the payout period, fixed annuities dispense consistent income payments at regular intervals. They boast several advantages for investors aiming to safeguard and stretch their savings in retirement:

• Guaranteed rate of return: Investors benefit from a predetermined rate, avoiding market fluctuations.

• Simple contract terms: Fixed annuities are straightforward, lacking complex features.

• Enhanced budgeting: Predictable income stream facilitates easier budgeting.

• Death benefits: Many fixed annuities include death benefits, allowing beneficiaries to inherit any remaining funds upon the annuitant's death.

Fixed annuities can be instrumental in maximizing lump-sum pension payouts. For instance, in the event of a spouse's death and opting for a lump-sum pension payment, investing in an immediate fixed annuity can ensure regular monthly income akin to the pension's structure.

Drawbacks of Fixed Annuities

Despite their simplicity, fixed annuities come with certain limitations:

• Limited growth potential: Even during bullish market periods, fixed annuity holders are bound by the contract's predetermined rate of return.

• Inflation risks: Unpredictable inflation may erode the purchasing power of fixed annuity earnings, especially if not offset by a cost of living rider (COLA). However, the added cost of this rider might outweigh its benefits, potentially resulting in smaller initial distributions.

• Finite upside: While the fixed rate is guaranteed for a specific duration, subsequent contract renewals may offer less favorable rates, leaving annuitants with reduced income potential.

Primarily, the fixed rate represents the most significant drawback of fixed annuities. Although typically higher than CD rates, it remains fixed for a limited period, potentially exposing annuitants to rising living costs.

Explaining Index Annuities


An index annuity, also referred to as a fixed index annuity or indexed annuity, offers a fixed rate of return tied to the performance of a specific financial market. While a fixed annuity provides a single guaranteed rate, an indexed annuity allows investors to potentially benefit from market upswings. In favorable market conditions, investors earn profits; however, during market downturns, they receive either a fixed return or retain their original investment without losses.

Understanding Index Annuity Rates

Assessing index annuities involves considering several key rates: the index's rate of return, the participation rate, and the rate cap. For instance, if your indexed annuity tracks the S&P 500 with an 80% participation rate, you're entitled to earn up to 80% of the index's total returns. Consequently, if the S&P records a 10% return for the year, you'll receive an 8% return on your investment. Although early contract years often feature high participation rates of 80% to 90%, these rates tend to decrease over time.

Moreover, index annuities frequently impose rate caps, limiting the annual rate of return to a specified percentage. If your annuity has a 7% rate cap, but your participation rate indicates an 8% return, you'll still be capped at 7% gains for the year. Conversely, indexed annuities provide protection against losses during market downturns by guaranteeing a minimum rate of return. For instance, if the market declines by 1% for the year, but your guaranteed minimum rate is 2%, you'll earn 2% instead. However, it's essential to note that this guaranteed minimum may not cover the entire annuity amount, although many fixed annuities ensure that no losses occur even in a declining market.

Exploring Index Annuity Advantages

Fixed index annuities offer advantages tailored to specific investor needs:

• Potential for increased returns: Unlike fixed annuities, fixed index annuities present an opportunity to participate in stock market gains to some extent.

• Stability: With a guaranteed minimum rate, fixed index annuities provide a safety net, ensuring a level of financial security.

• Security: Generally, the principal investment in fixed index annuities remains secure, offering peace of mind.

Moreover, similar to other annuities, investments in fixed index annuities grow tax-deferred, providing a reliable income stream for retirement.

Analyzing Index Annuity Drawbacks

Despite offering protective features, fixed index annuities come with certain drawbacks to consider:

• Limited growth potential: Investors may not fully benefit from stock market gains during favorable market conditions due to participation rates and rate caps.

• Surrender fees: Early withdrawal from fixed index annuities before the surrender period's end can result in loss of principal and incur a 10% early withdrawal penalty to the IRS.

• Fluctuations: Each year, participation rates, rate caps, and guaranteed rates in fixed index annuities may vary, introducing earnings volatility.

Given the intricacies involved, it's essential to comprehend all fees, rates, and caps associated with fixed index annuities before committing, considering how these factors may evolve over time.

Which Annuity is Ideal for You: Index Annuity or Fixed Annuity?


When it comes to determining whether a fixed annuity or a fixed index annuity aligns better with your financial objectives, experts offer valuable insights.

Sara Hornick, a fiduciary financial advisor at Hudson Wealth Management, suggests that a fixed annuity is best suited for conservative investors seeking stable returns without market exposure. She cites an example where clients deposited $200,000 into a 4% fixed annuity, generating an additional $8,000 in annual income.

For those aiming for market growth, Mark Charnet from American Prosperity Group recommends considering a fixed index annuity. Charnet emphasizes that investors can benefit from positive stock market movements while avoiding negative returns, particularly with options like the S&P 500.

Ultimately, Hornick underscores the importance of clarifying the purpose of the annuity account. Whether it's for future income, providing a death benefit, or ensuring safe growth, determining the primary goal should guide the investment decision-making process.

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